Johnson Matthey gold and silver bars have become a very popular way of investing in gold bullion and the company has an excellent reputation of making some of the highest quality products available. Johnson Matthey was one of the original members of the London Gold Fixing, who are the ones in charge of setting the daily market spot price in London based on supply and demand. The Johnson Matthey gold and silver bars are made of the purest .9999 metal available and are always backed by the Bank of England. Many wise investors that I know have told me that these bars are their favorite of all the bullion products they own, but it was probably because they were British. As far as investing is concerned, any pure gold or silver product at the moment holds the potential of increasing in value significantly as inflation runs rampant through the global economy and precious metals prices are projected to increase to much higher levels. Many precious metals investments at the moment hold the same potential, but products such as the Johnson Matthey gold and silver bars have a small premium above the daily market spot price, which makes it easier to enter and exit the market at will. Overall, I love these bars for everything that they stand for and I will continue adding them to my investment and collection portfolio for years to come. I wish you the best luck when investing in precious metals.