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If this week’s roller coaster ride in the stock market hasn’t got you thinking about gold and silver investments I’m afraid that nothing will.

August 12, 2011 – If this week’s roller coaster ride in the stock market hasn’t got you thinking about gold and silver investments I’m afraid that nothing will. And if you didn’t seize the opportunity to buy silver this week, you probably passed up a terrific opportunity.

While gold has been relentless in its climb, silver lagged unreasonably far behind. The theory goes that the troubles in the equities market signal an imminent drop in industrial demand that overshadows any increase in safe haven investment. Even if there were any basis to the argument – and it is highly doubtful that any fundamental change in supply and demand has been triggered – the movement to safe haven is so great that any such effect would be transitory. And it sure looks like silver is making another run for the clouds.

Whenever reality intrudes on investors reverie, gold rises and silver will chase after it. Silver may not offer the same degree of shelter as gold, but it is far superior to any paper asset and it is well within reach of everyone with limited means. And in times like these, when demand for safe harbor grows exponentially, the value of silver can only strengthen.

There is undeniably panic on the Street, but it has nothing to do with S&P. For years there has been a growing awareness of how deep the trouble is that we are in, and that is only now coming to a head. Americans have lost virtually all faith in the government and consumer sentiment has plummeted to a 31 year low. The specter of losing everything in our retirement accounts once again looms over our heads while the prospects of having a safety net grow increasingly dim.

These are truly troubling and uncertain times, but that calls for action, not panic. Unfortunately there is little that can be done about the assets already held in most 401K accounts, so there is nothing to be gained by worrying about it. However, future contributions can be diverted to gold and silver invested in a self-directed gold IRA.

More important, however, we need to rethink our priorities. We need to weigh the merits of every discretionary purchase against those of investing to secure the future. That is no easy task for a society that is just beginning to wean itself from decades of government sponsored credit spending, but it is essential to preserving our wellbeing.

The satisfaction we get from buying material things is fleeting, but that which we get from securing our families’ futures with gold and silver investments is eternal.

Shannon King

Senior Staff Writer – GoldSilver.org

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