Gold Sales

As the 2009 Christmas holiday season reaches its peak, many retailers are reporting strong gold sales among traditional items. Retail jewelers have seen increases in the sales of popular gold items such as necklaces, pendants and rings, increasing anticipation for a positive result in the most critical annual shopping season in the United States.

Retailers are reporting that gold sales have been strong as buyers return to such traditional items as monogrammed pendants, bangle bracelets and gold earrings. In addition, such new favorites as disc necklaces, heart motifs, promise rings and Fleur de Lis rings have also been very popular, as evidenced by increased sales.

Gold sales reports are being watched closely during this holiday season as retailers attempt to dig out from an otherwise frustrating 2009. Jewelry is an excellent indicator of overall holiday sales due to price points that are typically above other gifts like toys and in many cases electronics. Retail jewelry stores have been severely impacted by the economic downturn, meaning that positive holiday sales are vital to the survival of this important business sector.

The outlook for the jewelry industry in 2010 is receiving a boost, thanks in large part to encouraging gold sales. Gold jewelry is considered by many to be a luxury industry and one that is very susceptible to economic pressures. In an optimistic turn, Christmas necklaces and other jewelry are helping to lead to stronger gold sales, and adding encouragement to the prospect of a prosperous trend that carries over to 2010. 

Shannon King

Senior Staff Writer –

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